Digital Marketing – Know Your Audience. Just wanted to highlight how really knowing your audience and creating a tailored experience that makes sense to the user is so important and getting it right leads to greater engagement and conversion.
End Users – Know Who Your Marketing To
There is a digital agency in Bournemouth called Greenwood Campbell who have a graffiti styled (Very Cool) motif on the wall that simply says “Know Thy User”. This is most profound and for me should be the absolute starting point of every digital marketing activity from content to direct communication via social or reviews.
A website with good UX is essential, if you work hard or spend a lot of money encouraging visits to your site then the experience is the key to conversion, there is no point delivering awesome SEO or Kick Ass PPC if your user gets lost straight away, your message is hidden or they’re just left thinking why am I here?
Really getting under the skin of your target audience so you understand what will really make sense runs through everything; key phrase research, content creation, demographic targeting, tone of voice, design and your call to action hooks. Hale the digital marketeer that takes the time to create and digest user profiles…
Here’s a good example: https://www.organix.com/
In a nano second you know what this company does and you like it!
If you are all over this then, nice going… But to find out how you can improve your UX here are a few handy links:
40 Painless Website Improvement Tactics for a Better UX (Barry Feldman)
There are two kinds of website improvement projects.
The first and more obvious one is creating a new website. Done effectively, the process requires careful planning, the collaborative efforts of a team of talented specialists, and of course, time—usually months.
The other way to improve your website is to tackle small, but meaningful tasks one at a time, over time, on a regular basis. If your website is built on a user-friendly content management system (CMS), you should get in the habit of identifying things that can be improved quickly and making the changes.
Experience UX – Blog
There are some great blogs and case studies bought to you by a leading UX company right here
Neil Patel on UX
Here is a piece by Neil that looks at good information architecture to optimise user experience – Go